Vision
Health promotion for the general population, throughout the lifespan.
Creatine for all
KRE-ALL is a Norwegian supplier of Creavitalis®, micronized creatine from Alzchem, designed for food products. We make creatine available in everyday food and drink.
Fig. 01Regulatory authorities, industry and consumers connected, schematic
Purpose
Mission
KRE-ALL is an initiative dedicated to advancing knowledge, innovation and collaboration around the incorporation of creatine into food products. We connect regulatory authorities, industry leaders and consumers to accelerate evidence-based solutions that improve human health and well-being.
Milestones
- 01First product pending approvalThe application is with Mattilsynet; a decision is expected in September.
- 02Already on the market in Germany and the USACreatine in food products is already on sale in both markets.
- 03Exclusive rights in Norway within selected product segmentsTo Creavitalis®, micronized creatine from Alzchem.
Further milestones will be published over time.
01
Why creatine
Creatine is a naturally occurring compound that plays a critical role in cellular energy production. It is primarily obtained through meat and fish, so intake varies with diet.
02
Unique expertise
Nine research areas, from muscle and brain health to public health, with Professor Sergej M. Ostojic as scientific lead.
03
Creatine in food
Creavitalis® is designed to be integrated into everyday food products, from protein bars and dairy to beverages and ice cream.